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Date
VenueLauba, Zagreb
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Where the regional event industry decides what's next.

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Full day of panels, keynotes and case studies - and an afterparty to close the night in style.

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About the conference

During the day, it's all about learning - panels, keynotes and case studies. When sun sets, Crowd and Loud party takes over.

The regional event scene doesn't wait to be shaped - it's being shaped right now, by the people that are in the room. Crowd & Loud is that room: new partnerships, first hand exchange of experience and a clear read on where the industry is headed.

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Professionals in 2025
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Speakers on stage
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Hours of program
Full house at Lauba during the 2025 edition
On stage in front of the Live & Loud letters
Networking between sessions
2025 Aftermovie

Tamás Kádár Confirmed as Second Keynote Speaker

We have another keynote speaker - and what a speaker! At just 21, he founded his own media agency, which grew into one of Hungary’s largest media agencies. In 2011, he became CEO of Sziget Cultural Management, the company behind Sziget Festival and numerous other events. How innovation drives festival growth, what it takes to create a better visitor experience, and what challenges lie ahead for the industry we live in - find out all this and more at Crowd & Loud.

Jim Digby Confirmed as First Keynote Speaker

We have our first keynote speaker - none other than live event production veteran Jim Digby! As Tour Director for global touring powerhouse Linkin Park, he is the driving force behind the seamless execution of one of live music's most massive worldwide spectacles. As President of Show Makers, he brings decades of executive-level project management experience to the stage, having spearheaded global productions for iconic acts ranging from Bon Jovi, Enrique Iglesias, and The Killers to the Bolshoi Ballet.

Early Bird tickets are live

Early bird tickets are live! One ticket covers the whole day: panels, keynotes and case studies at Lauba, as well as the afterparty. The price steps up once the tier sells out, so the earlier you decide, the less you pay. We confirmed the first keynote speaker: Jim Digby, president of Show Makers and Tour Director for Linkin Park. This is only the beginning.

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Lineup

Who takesthe stage

The keynotes of this year's edition. More names to be announced.

DLDugi Lipa

DugiLipa

Manager of Dua LipaFounder of the Sunny Hill Festival

Dugi Lipa is an entrepreneur, artist manager, and communications expert with over 25 years of experience across music, media and technology. He manages global pop icon Dua Lipa and founded Sunny Hill, the cultural and philanthropic platform transforming Kosovo’s creative landscape.

Holding a master’s in journalism and communications, Dugi’s career spans from his early days at London’s Mean Fiddler venues to leading global marketing, creative and technology ventures. He founded REPUBLIKA Communications, an internationally respected agency delivering international campaigns for major entertainment and fashion clients and advising innovation leaders including Hyperloop TT, Faraday Future and lately acting as an adviser of the Frame Reformer Pilates machines.

As Dua’s manager, Dugi has recently steered her UK No. 1 album Radical Optimism, headline performances at the Grammys, BRITs and Glastonbury 2024, and a sold-out worldwide stadium tour. Through Sunny Hill, he continues to champion Kosovan and Albanian culture, creativity, and opportunity.

Keynote

FROM PRISHTINA TO THE WORLD: Sunny times for Sunny Hill

Bringing names like Calvin Harris, Miley Cyrus, Peggy Gou, J Balvin, Martin Garrix, Lewis Capaldi, Shawn Mendes, Stormzy, Skepta and more put Kosovo straight onto the global music map.

Keynote · Dugi Lipa

FROM PRISHTINA TO THE WORLD: Sunny times for Sunny Hill

Bringing names like Calvin Harris, Miley Cyrus, Peggy Gou, J Balvin, Martin Garrix, Lewis Capaldi, Shawn Mendes, Stormzy, Skepta and more put Kosovo straight onto the global music map. Sunny Hill was never just about selling tickets, it was about giving Kosovo something to be proud of and changing how the world sees their home. At Lauba, Dugi talks about what it actually takes behind the scenes: how you juggle the schedule of a global superstar like Dua Lipa while building a major festival from the ground up. From fighting for a permanent festival site and dealing with local politics to pouring energy and money back into music schools and young talent through the Sunny Hill Foundation, this is an honest, practical look at how music can genuinely shift a country’s future.

JDJim Digby

JimDigby

President, Show MakersLinkin Park Tour Director

Jim Digby is President of Show Makers and Tour Director for Linkin Park, bringing decades of executive-level production and project management to some of the world's biggest live events. His career spans artists as varied as Bon Jovi, Genesis, The Killers, and the Bolshoi Ballet, alongside major regional productions like MDLBEAST SoundStorm in Riyadh and Live Nation Middle East's Diriyah Season concert series.

A certified Project Management Professional (PMP), Jim co-founded the Event Safety Alliance and served as its president from launch until 2025. He's a four-time Tour Link "Production Manager of the Year," and picked up Parnelli's version of the same award in 2012.

Keynote

The Machinery Behind the Show

Riggers, carpenters, drivers, cooks, medics, translators and a hundred more. What it takes to open the doors and lead the army who does it..

Keynote · Jim Digby

The Machinery Behind the Show

When the house lights drop, the audience sees a band that looks like it owns the world. What they don't see is the machine underneath - a few hundred people, a fleet of trucks, a schedule measured in minutes, cities built and struck inside a single day, then done again tomorrow in another country.

Jim Digby has spent his career inside that machine and leading it. His work has helped shape what the audience sees, from the timeless elegance of the Bolshoi Ballet to the stadium spectacles of Genesis, Bon Jovi and The Killers, all the way to decades of directing world tours for Linkin Park.

In this keynote we'll skip the technical lectures and go straight backstage with someone who has been in the room for some of the industry's most iconic moments. We'll get into how decisions get made in seconds when a lot is riding on them, what it actually takes to keep a crew safe and a show on time, and the stories that never make the press release.

TKTamás Kádár

TamásKádár

CEO of Sziget Festival

Tamás Kádár is the CEO of Sziget Cultural Management, bringing decades of entrepreneurial and executive leadership to Sziget Festival and other major live events. His career spans extensive work in media and entertainment, where he is recognized for driving festival-experience innovation - introducing immersive thematic zones that elevate the guest journey - while successfully championing a resilient, independent business model in a post-Covid era.

An innovator in the Hungarian market since age 19, Tamás founded Berg Média Budapest, scaling it into one of the country’s largest domestically-owned media agencies in the 2000s. He also shaped the Budapest radio landscape as the co-founder of EstFM and majority owner of Radiocafé 98.6 before taking the helm at Sziget in 2011.

Keynote

ISLAND OF FREEDOM: How to Survive Global Giants and Local Politics?

What do you get when you mix hundreds of thousands of free-spirited festivalgoers, turbulent Hungarian politics and sky-high artist fees?

Keynote · Tamás Kádár

ISLAND OF FREEDOM: How to Survive Global Giants and Local Politics?

What do you get when you mix hundreds of thousands of free-spirited festivalgoers, turbulent Hungarian politics and sky-high artist fees? Sziget Festival: a rare European phenomenon that survives a fight for its Danube location, neighbours' complaints and corporate giants buying up everything in sight, and still refuses to become a sterile industry machine.

In this one-on-one conversation, Sziget CEO Tamás Kádár and Galeb Nikačević (Agelast) reveal how to build a festival brand that won't play by anyone else's rules. They'll also cover what "freedom" really means and how to put together a lineup that feels current.

Panels

Loudconversations

The industry's toughest questions - on stage, unfiltered.

11:15

The Whole Region's Rocking

Can you actually make a living off music in the region, or is it just glamorous entertainment fueled by eternal optimism? From building a scene from scratch to booking global icons, we invited industry veterans and next-gen promoters to strip down the reality of doing business in the Balkans. Find out what it really takes to ride the highs and lows of the regional music business.

Danilo Dimitrijević

Charm Music

Login Kochishki

Password Production

Zvone Pušić

YEM

Petar Petrović

kLaus

Zoran Stajčić

Moderator · Ravno do Dna

12:25

Powered by

Are you not entertained? Modern gladiators selling tickets

The line between sport and showbusiness is gone - and today’s athletes are its biggest stars. Key figures from Hajduk, FNC, the Croatian Basketball Federation, and Slovenian sports marketing ask: what really sells tickets - results, tribal loyalty, or the show?

Dražen Forgač

FNC

Marinka Akrap

HNK Hajduk

Andro Anzulović

HKS

Tomaž Ambrožič

Sport Media Focus

Damjan Rudež

Moderator · Sunset Sports Festival

16:35

Everything is brand new

Cult, hype or just great marketing? Are sold-out presales driven by headline names, a real experience - or a strong visual identity and a few viral videos? This panel brings together the people behind influential regional venues and party concepts: Arena Pula, Aquarius Records, Sarajevo’s Matinée and the new generation of viral KPP events. We’ll explore where authentic cult status ends and pure hype begins - and whether the crowd is ultimately the industry’s only real measure of success.

Goran Mihovilović

Arena Pula

Boris Horvat

Aquarius Records

Vid Juračić

KPP Events

Aida Čustović

Sarajevo Matinée

Hrvoje Marjanović

Moderator · Index.hr

18:35

Show Me The Money

What’s an artist really worth - and who sets the price? Where does art end and business begin? Fees, copyright, earnings and the true value of entertainment - nothing will be skipped.

Vlatko Štampar

Rambo Amadeus

Shamso69

Daniela Trbović

Moderator

10:00 · Research

Less Interest or Choice Overload - What Does the Data Say? Entrio Market Research 2026

Berislav Marszalek

12:05 · Showcase

From Vision to the First Concert

Marko Pipunić

Powered by

14:35 · 1 vs 1

RUMBLE IN THE JUNGLE: Private Players in Culture

Rene Bitorajac vs. Jan Kerekeš

15:25 · Showcase

Together We Are the Industry

Nenad Marčec, Joe Bašić

Powered by

17:25 · Showcase

TOO HOT TO HANDLE: How to Survive Heatwaves and Biblical Floods?

Gert-Jan Struye, Igor Soviček

Powered by

GAMMAD FM

Daniel Bilić & Matko Antonović

Conference hosts

Program

One day. Full volume.

Just like that Kid Cudi song - Day and Night, both at Lauba. Partnerships and memories ready to be made.

Day program09:00 – 19:20
09:00 – 10:00
Registration & coffee
10:00 – 10:20
Less Interest or Choice Overload - What Does the Data Say? Entrio Market Research 2026
Berislav Marszalek (Entrio Founder & CIO)
10:25 – 11:10
The Machinery Behind the Show
Jim Digby
keynote
11:15 – 12:00
The Whole Region's Rocking
Login Kochishki, Zvone Pušić, Petar Petrović, Danilo Dimitrijević, MZoran Stajčić
12:05 – 12:20
From Vision to the First Concert
powered by Eve Music Hall
showcase
12:25 – 13:10
Are you not entertained? Modern gladiators selling tickets
Marinka Akrap, Dražen Forgač, Andro Anzulović, Tomaž Ambrožič, MDamjan Rudež
powered by Supersport
13:15 – 14:30
Lunch break & networking
14:35 – 15:20
RUMBLE IN THE JUNGLE: Private Players in Culture
Rene Bitorajac vs. Jan Kerekeš
1 vs 1
15:25 – 15:40
Together We Are the Industry
Nenad Marčec, Joe Bašić
powered by HDS ZAMP
showcase
15:45 – 16:30
ISLAND OF FREEDOM: How to Survive Global Giants and Local Politics?
Tamás Kádár w. MGaleb Nikačević (Agelast)
keynote
16:35 – 17:20
Everything is brand new
Goran Mihovilović, Boris Horvat, Vid Juračić, Aida Čustović, MHrvoje Marjanović
17:25 – 17:40
TOO HOT TO HANDLE: How to Survive Heatwaves and Biblical Floods?
Gert-Jan Struye, Igor Soviček
powered by DPS SPECIALTY
showcase
17:45 – 18:30
FROM PRISHTINA TO THE WORLD: Sunny times for Sunny Hill
Dukagjin Lipa w. MGaleb Nikačević (Agelast)
keynote
18:35 – 19:20
Show Me The Money
Vlatko Štampar, Rambo Amadeus, Shamso69, MDaniela Trbović
Evening program19:30 →
19:30 – 21:00
Warmup Session
by DJ Leggero
21:00 – 21:45
Entrio Group Awards
21:45 – 22:30
Crowd & Loud Concert Session
Rambo Amadeus, Brkovi (Shamso69), Nika Turković, Stela Rade, Sars (Žare), Edo Maajka, Ivan Pešut Band, Tamia Šeme (Aerial artist)
22:30 →
Afterparty
by DJ Leggero
Tickets

It's waiting for you.

Live - November 12, 2026, Lauba, Zagreb.

Testimonials

The first word that comes to mind when I think of this conference is energy.

Scott Davidson

The crowd is great, and so far, this is maybe one of the most serious conferences of this kind that I've been to.

Antonio Žuža

I think by bringing together artists, management, promoters, venues and ticketing companies, we can understand how to work together on behalf of our events that we produce and that we ticket for and how to better engage with the audience.

Tim Chambers

The conference was really TOP notch, I'm beyond satisfied.

Goran Vinčić Vinča
Partners

Powered by good company

The brands backing the regional event industry.

Official partner
Mastercard
Main partners
HDS ZAMP
Go2Digital-
JTI
Supersport
DPS Specialty
Eve Music Hall
Maistra
Confiva
Supra Print
Quickcup
Lavazza
Heineken
Coca-Cola
Jack Daniel's
Taman
Mrav grupa
Lobby
Media partners
Vecernji
Poslovni
RTL
Net.hr
Index
24sata
Linker
Yammat
Glazba
Music Box
Poslovni turizam
Media Kit
Main production partners
Fakat
ZIP Event